CUSTOM AMBULANCE FOR
UKRAINIAN ARMED FORCES
UKRAINIAN ARMED FORCES
A HANDCRAFTED CIDER
made from apples grown and picked by my friends’ family.
created as a limited new year drop.
the b&w photo on the label is one I took two years earlier during a hike in Taganana. And now it unexpectedly found it’s way onto this bottle.
a perfect fit for 2026 [the year of the horse].
2025
made from apples grown and picked by my friends’ family.
created as a limited new year drop.
the b&w photo on the label is one I took two years earlier during a hike in Taganana. And now it unexpectedly found it’s way onto this bottle.
a perfect fit for 2026 [the year of the horse].
2025
HUGS BY ROOSH
sun-kissed grapes, gentle textures, and a wine that doesn’t ask for a special occasion.
the text on the label is written to bring together all the essential details about the wine in a way that feels clear, even if you’re not a natural wine expert.
2022
sun-kissed grapes, gentle textures, and a wine that doesn’t ask for a special occasion.
the text on the label is written to bring together all the essential details about the wine in a way that feels clear, even if you’re not a natural wine expert.
2022
WELCOME KIT
A value-driven welcome kit for Roosh investment group. As art director, I led the concept, copy, and production, working with a designer to align everything with the company’s values.
2023
2023
KSENIASCHNAIDER X ROOSH DENIM JACKET
Rooted in reduce, reuse, recycle, this collaboration turned old denim into meaningful gifts for the Roosh team. We collected worn jeans—full of memories—and, with KSENIASCHNAIDER, transformed them into unique, upcycled merchandise.
2024
PILSOK X ROOSH BACKPACK
2023
Collaborated with Kyiv-based brand Pilsok to create a custom backpack, combining design and material innovation.
Pilsok backpacks are handcrafted in Kyiv from reclaimed automotive airbags, transforming high-performance safety fabric into lightweight, durable everyday gear.
In this project, I led coordination and art direction.
GUNIA X ROOSH CHRISTMAS COLLECTION
Gunia Project combines authentic Ukrainian traditions and naïve art with contemporary design. Each piece in this collection is crafted by a team of over 10 skilled artisans. From molding and firing to hand-painting and glazing, every step is carried out with care.
And each symbol we chose carries its own story.
2025
Unicorn represents a successful, thriving company.
Ocean is inspired by the “blue ocean” strategy, symbolizing endless opportunities and growth.
Angel is a nod to business angels and angel investments.
Star and moon reinterpret traditional motifs through a modern lens.
Snowdrops, winter flowers, symbolize warmth, hope, and new beginnings.
SASHA PLAVINSKA [ASSHA] FOR ROOSH
This set, featuring a ceramic candle and matches, was created in collaboration with Ukrainian artist Sasha Pavlinska [ASSHA]. It shows how art can serve and interact with you in everyday life — even when you reach for what seems like an ordinary box of matches.
Just as a single spark ignites a flame, may your thoughts spark new desires and the courage to act. And just as a candle lights up its surroundings, may your values and inner strength be your beacon through darkness and doubt.
2025